For this brief I was required to create a physical experience for Antalis's Conqueror paper range that explored and celebrated the possibilities of paper as a physical, tactile and creative material for design. I therefore needed to bring paper back to the forefront of creative minds. Research showed that pen and paper was still very much used in the creative industry (target market) and was the main tool being used in the ideation stage (insight). The question which still remained was, 'How do I put paper back in the forefront of creative minds and conquer digital dominance?'. The solution: paper made covers, for technological devices. This execution not only conquered digital dominance and worked in collaboration with it, so too did it put the product back in the target market’s hands. I then transformed this into a direct-mailer (box), with multiple of the various paper covers for popular laptops, phones and tablets, inside.Read Less