Release Your Inner Fire

Aimee-Rose Feinberg
Nov 1, 2017
2 min read

Store

About Advert

For this craft activity, we had to think of unconventional ways to advert Tabasco. This advert is aesthetically pleasing and catches the attention of the consumer. In order to create an atmosphere around the advert and product, i included caution tape, signs as well as smoke. This therefore means that buying the product, won't just be about consumption, but rather a fun and exiting experience for the consumer is created for the consumer, which may encourage them to share their experience with friends or via social media, thus creating free PR for the brand and increased return on investment.

Old/Original

New/Redefined

About Changes

Although the ideas are basically the same in both the original and the now new redefined advert, the new execution is much more professional and of a higher standard.

Library

About Advert

In order to stick out from the clutter within the advertising industry, I created an advert (activation) that appeared to be alive. The exciting and lively feel associated with the advert is as a result of smoke machines and floor stickers. This provides the consumer with a unique, fun and personal experience with could improve their connection to the brand.

The idea behind having the advert in a library is due to it being very unconventional and not commonly used. Research showed that public libraries are still very much utilized at places such as universities, meaning that the audience will be millennials, who tend to appreciate fun and unconventional ways of doing things. Old/Original

New/Redefine

About Changes

For this advert, i decided to keep the idea, however I felt it was lacking a lively atmosphere and had the potential to be of a higher standard.

Gym

About Advert

The idea behind this advert came after watching people at gym and how they tend to find a new sense of sense or energy in order to do one more push up, squat, weightlifting etc. This advertising is simple yet very effective, as people crave this extra fire they have at gym and this advert shows them that Tabasco sauce can provide them with the same or similar feeling. Another reason for the placement in a gym is, research has shown that spicy foods such as Tabasco Sauce have many health benefits, and most occupants of gym are generally quite health conscious.